Whether you are a realtor selling a property or you are a homeowner that wants to sell your home, you want to attract buyers that will buy your home quickly and for the price that you want to sell it for. As a seller, you want to maximize the opportunity for selling the property at the sale price that you desire.
To create this opportunity, you need to accomplish the following.
- Sell the dream of owning the property to the target buyer.
- Create an opportunity for an emotional “impulse” buy of the property.
In this post, we will share the approach that you should take for preparing the cleanliness of the property that you plan to sell.
Who are your target buyers?
This is important because you want to know the type of people that will be visiting the property that you plan to sell. You then want to present the property in a way that will appeal to them.
When it comes to cleaning and preparing the property, you will know what things you should invest in, and which ones you should leave to the future owners of the property.
There will be 2 types of buyers that you want to focus on.
Buyers who plan to purchase and occupy the property and make it their home. (Owner-occupiers)
These will typically be:
- New families
- Expanding families
- Downsizing families
People in these markets see value in the lifestyle that the property offers. You must present the property in a way that will allow them to see the vision of them enjoying the lifestyle in that property.
Buyers who plan to purchase the property to rent.
- Property investors that plan to expand their property portfolio.
Their goal is to make as much rental income from the property that they plan to invest in. If the property can command premium rental prices, property investors will be interested.
To increase the sales appeal of your property, your property must be presented in a way that appeals to buyers in these markets. The more specific the property is customized to the market, the more appeal and value the property will have with the buyer.
Note: Do not focus on impressing appraisers of your property as they won’t have any emotional connection to the property that you are selling.
To successfully sell your property quickly and at the sale price that you desire, you must ensure that the property:
- Ticks all of the boxes in the buyer’s head.
- There is nothing in the property that will turn-off the buyers.
How can you make your property more appealing to sell?
You have to get potential buyers to connect with the emotional experience that the property will offer. Here are some things that you can do to trigger those emotional senses that will motivate them to buy your property.
Make sure that your property appears clean and tidy.
Your home will appeal instantly to buyers if it appears to be clean and tidy. And the home needs to appear clean and tidy through the entire browsing experience for the potential buyer.
You can use the following checklist.
- Clean the front garden.
- Make sure the entrance to the front of the home appears neat and tidy.
- Make sure the front of the home looks appealing.
- Make sure the walkways and open spaces inside the home appear neat and tidy.
- Clean the windows, handles, and surface areas.
- Vacuum and mop floor areas.
- Remove clutter.
- Make sure storage spaces appear neat and tidy.
- Make sure a minimalist presentation is used in your home’s spaces. If you don’t have storage spaces to make your home appear minimalist, put your items into storage while your home is on the market.
Resource: Speed cleaning guide
Appeal to buyers sense of smell.
Appealing to the aromatic sense is a tactic that sales marketers have been using effectively for years.  Scents will capture the imagination or memories for the property buyer. So you want to use scents that will trigger those positive experiences.
You don’t have to go overboard with expensive perfumes. You can simply use scents that people enjoy and that they will be familiar with. For example:
Use vanilla and citrus scents throughout the different spaces.
You want to use scents throughout the spaces of the home that people will be able to be familiar with. Vanilla is associated with positive cooking, baking, and eating experiences. You can easily boil vanilla extract in water on the stove.
You can also opt for citrus-scented diffusers or cleaning products to provide a familiar sense to the people with their sense of smell and touch.
Remove bad odors from the home.
Remove or clean any items that create bad smells or odors inside the property. Things include:
- Damp towels
- Unwashed clothing
- Upholstery, furniture and bedding
- Empty bins
- Air out your home by opening windows and doors.
You can click here to see our speed cleaning guide, which includes ways to improve the smell inside your home.
Improve your home’s appeal with lighting designs.
Lighting design is very important for improving the interior design and appeal inside your home. Make sure you use contrasting shadows to create an appealing lighting effect within your home. You can do the following to boost buyers interest.
Maximize natural light.
Natural light is the best way to improve the appeal inside your home. Open windows, curtains, and doors to let as much natural light into the home as possible. You can expand the amount of natural light that gets reflected around the home by placing mirrors and reflective objects such as glass or shiny metal objects such as vases around the home.
Install LED lights.
LED lights provide the highest quality of lighting inside the home. You can opt for different types of lighting to create the aesthetic mood that you want to set within the home. You can install LED lights in your lighting fixtures or you can add them into lamps and place them around the home.
Install a dimmer.
Use a dimmer to change the lighting ambiance inside the rooms.
Use soft lights with lamps.
You can purchase inexpensive lamps that use softer lights to create shadows and different lighting tones in the different spaces inside your home.
Add ambient lighting with LED light strips
You can also add LED lighting strips to create reflective lighting behind tables, desks, chairs, and more to add to the aesthetic appeal of the home that you are selling.
Play background music that appeals to your buyers.
This just needs to be soft music that plays in the background. You want to play sounds that are likely to appeal to your audience. So do your research on what types of sounds would trigger a positive emotional response in the spaces inside the home.
Be careful with this tip, because you don’t want to play sounds that would turn-off buyers. If you are unsure, maintain the sound of silence.
Below are a few genres and playlists that you can use.
- Brazilian Jazz Bossa Nova
- Brazillian Jazz Bossa Nova Classics
- Cafe Jazz Hip Hop and Jazz Saxaphone
- Soft jazz instrumental
- Jazz and Bossa Nova Instrumentals
- Beats and lofi hip hop
- Ed Sheeran Chillout music instrumentals
- Bruno Mars Cafe Jazz
Make sure your walls, handles, and flooring looks like new.
Make sure these look clean before your prospective buyers come to inspect the property. If they are in good condition, you will only need to make sure that they are clean. If they aren’t in good condition, you will need to either paint, polish, or replace the items.
Should you have to paint or polish, you will be able to keep the costs low if you choose to do it yourself.
If you have to completely replace the item, then get a quote to see what the replacement cost will be and estimate what value you can extract by adding it to the property.
Tidy up any landscaping.
If you have a yard, you can simply mow the lawn, trim shrubs and bushes until they are neat, and get rid of any unwanted or unsightly plants. Remember that less is more on the eye. A simple 1-day clean-up can increase the appeal of the home to the potential buyer.
Make the interior seem fresh with a new coat of paint.
Transform the cosmetic appeal of the interior of the home by adding a new coat of paint to the walls and ceiling. You may only need to invest in 1-3 tubs of paint to update the colors to a more modern look that will appeal to the buyers.
The paint may only cost you around $100-200, but the buyer of the property will be prepared to pay more due to the appreciation in the aesthetic value of the home.
Use these to motivate people to buy your home.
Implementing these will trigger emotional responses from the people browsing your home. This will motivate them to make an offer and potentially make premium bids to secure the purchase of the property.
Create the appeal of your home so that you can sell it quicker.
If you are interested in hiring professional cleaning services to help you with the presentation of your property, you can enquire about our realtor showcase cleaning services.