Author: Sarah Mitchell (Sarah Mitchell)

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The Weight of Two Stars

The Weight of Two Stars

A two-star review isn’t just a number. It’s a sentence. Sometimes it’s a signal. Sometimes it’s a preference. Sometimes it’s a missed expectation. And sometimes, it’s silence. When you operate a home service business, public reviews become part of your oxygen. They aren’t vanity metrics. They are trust. Someone invites a stranger into their home...